Growth and service quality: delivery routes simply managed with Mapotempo
“Mapotempo is a real accompaniment tool that allows us to easily manage our delivery routes.”
– François Lesage, Co-Managing Director of Lesage Prestige.
Key data:
- Activity: Meat wholesale trade,
- 9 daily light vehicle routes (-3,5 t),
- an average of 180 deliveries a day,
- Geographic area: France, Hauts-de-France area.
- Mapotempo Web user since 2015.
Benefits of Lesage Prestige Delivery Route Management Digitization
| Manual Delivery Route Management | Mapotempo Delivery Route Management |
| Poorly streamlined management: customers assignment to a vehicle only based on the driver experience and their knowledge of the area. | Streamlined management: customers assignment to a vehicle based on several criteria:
– customer time windows, – vehicle capacity, – the work hours of the delivery agents. |
| Delivery routes as an uncontrolled activity, difficult to manage. | Delivery routes as an differentiation lever. |
| Uncertain assessment of the benefit of delivery routes internalization. | Cost control. |
| Difficulties in accessing multiple resources to delivery routes management. | HR security for the delivery routes manager position thanks to the tool’s ease of use. |
| Delivery routes not optimized in time. | Savings working time, more than 3,000 hours per year. |
| Difficulties in assessing the potential for developing new delivery routes | Possibility to carry out simulations and optimisation studies in connection with trade. |
| Inability to make a carbon footprint assessment. | Evaluation CO2 emissions of each tour. |
| No control of customer complaints due to non-compliance with time windows. | Time windows compliance, improving customer satisfaction. |
| NEW MARKETS DEVELOPMENT | |
Lesage Prestige: meat wholesale trade professionals, they now manage peacefully their routes delivery
Lesage Prestige is above all a family business that began in the 1950s with Guy Lesage who opened the first butcher shop in Lille, France. Ever since, two generations have succeeded each other and have developed the family business, by always respecting its original values: rigour, passion and respect for the products. Today, Lesage Prestige has 80 employees and more than 600 customers in the Hauts-de-France area.
Logistics is not their trade, yet the Managing Directors of Lesage Prestige quickly realized that it is an economic and commercial stake for their company.
Meat wholesale trade professionals, the Managing Directors of Lesage Prestige have perceived the delivery route management internalization as a real growth driver for their company:
“The management of delivery activity is an additional service we want to offer our customers. Our job is the cutting and processing of meat. Logistics and route delivery management are complementary to our activities. Internalised, they allow us to ensure a better service quality to our customers.” explains François Lesage.
In addition to the service quality improvement, François Lesage also saw the financial stakes behind this internalization:
“There is also the economic aspect in the choice to outsource or internalize delivery route management. For us, integrating it rather than calling on a service provider allows us to control costs. As a company that locally works, delivery route management therefore allows us to win economically and on the service.“
Without a tool, in-house delivery route management had become a headache
“Basically, to manage our delivery routes, we were only equipped with our business ERP, VIF, which allowed us to create order forms to load our trucks. Then we used to choose the route to which the orders would be assigned only based on the driver’s experience. So, the delivery routes were static. Each order form used to always be assigned to the same route, from the same driver, in the same order, without taking into account the load variation, or the hourly constraints of our customers. After that, we used to send them to the driver who then used our GPS navigation and geolocation service TomTom WEBFLEET and to make his deliveries.” explains François Lesage.
Therefore, the company’s ambition to internalize delivery routes management was thwarted:
“By working by hand, from one day to the next our delivery routes were unbalanced between our drivers, the trucks loading wasn’t optimized. We also received a lot of complaints from restaurant owners to our after-sales service for non-compliance with time constraints. Therefore, we wanted to find a solution to optimize our delivery routes and assign our customers’ orders, no longer by only regarding our drivers’ experience, but by taking into account the vehicle loading at a given time and the hourly constraints of our customers. We wanted to reduce the number of hours our delivery men spent on the road and improve customer satisfaction.“
The secret sauce for success
Finding the right tool was only a first step for François Lesage, above all it was a question of finding the right service provider:
“By looking for software solutions to help us manage our delivery routes, we expected the publisher to listen and provide us with scalable solutions. We also had to find a service provider who could make the link with the data form our ERP and with out navigation and geolocation service TomTom WEBFLEET. Mapotempo has been very reactive and has approached our ERP publisher, VIF and TomTom Telematics. They quickly established a partnership with them. This is what is particularly positive with Mapotempo, the evolution of our needs is always quickly taken into account.
Today, we have reached our initial goals, Mapotempo has enabled us to improve our customer satisfaction rate, we have almost no more claims related to delays. Delivery routes optimization also saved us about ten hours of work per day. At the end of a year, we save more than 3,000 hours. And all this, through the use of a tool that is easy to use, very intuitive. This allows all my team members to be able to use Mapotempo easily, regardless of their skills.“
“Tomorrow we want to make our carbon footprint assessment and internalize new delivery routes”
Lesage Prestige’s teams have brilliantly placed routing management activity at the heart of their company’s value chain. However, they do not let themselves be exhilarated by their success and are still trying to outperform themselves:
“Mapotempo already gives us the information about the CO2 emissions of our delivery routes. Therefore, tomorrow we would like to be able to carry out a real carbon footprint assessment of our transport activity. Finally, the experience with Mapotempo paying off on our 9 Hauts-de-France routes, we are currently studying to internalize new routes for which, for now, we call on carriers in Paris and Belgium.” concludes François Lesage.
The Lesage Prestige case is not isolated. A number of SMEs see the delivery route management internalization as a lever to improve their service quality and control their transport costs. However, without the right software, this promising project may ultimately put in trouble the company, without allowing it to enjoy from the benefits of internalization. De facto, a self-employed person, a small and medium-sized company or an SME should not be ashamed when it develops the ambition to digitize and rationalize the management of its delivery routes. Placing this activity at the heart of the company’s value chain benefits customers, operational staff, finance , HR, logistics, and sales managers and to the board members.
